About

Our Customers

There’s nothing “average” about our customers. Why do you choose Virginia Aromatics?

Mostly you love our fragrances, but that’s just part of it. You want to support a company where someone will to talk to you about your needs. You relish reading labels, and appreciate transparency in the labeling of products in compliance with FDA standards. You want to know what you’re putting into the air in your home or onto your skin. You want to know that the company you support and rely on for your skin care and home fragrance is ecologically and socially accountable. We hear you.

Crafting aromatherapy products means weaving the finest ingredients into small works of art for everyday use. As an ecologically mindful person who appreciates affordable self-care luxuries, you’ll know these are made for you as soon as you light your first candle, or indulge in your first lotion.

Who We Are

At the heart of Virginia Aromatics is a love of exceptional fragrances, begun in the late 90’s as a meditative hobby, and founded as a business in 2008. We are Kerensa & Brian, a wife & husband team who share a love of gardening, the water, and playing with our pets in our spare time. Brian encouraged Kerensa to realize that her fragrance hobby could be a real business, and gave the business its original name, Lux Aromatica, in 2008. We began our business to offer an elevated fragrance experience to customers like you, who want your self-care and de-stress routines to be uncomplicated, luxurious, and filled with scrumptious natural ingredients. Our wizardry with essential oils, soy wax, coconut wax, beeswax, botanical carrier oils, and plant butters is worth getting naked for.

lux ar·o·mat·ic·a /luhks erəˈmadik ə/ from Latin; fragrant light

Kerensa has had a life-time love of color, texture, and simply creating. She has an architecture degree and began making candles in the mid-90’s as a hobby and meditation. Before founding Lux Aromatica, her professional work centered around high-end textiles and things of the home – a love that took her to live in Florence Italy for three years, where she worked in Italian leather and furthered her study of oil painting and photography. She deeply appreciates commuting across the breezeway to her studio in the rolling hills of Virginia’s Piedmont.

Brian plays violin with our regional orchestra, having retired from the US Navy after sailing the world’s seas for 20 years. He loves volcanoes, anthropology, and scary movies. Originally from New York & Florida, he spent most of his Navy years stationed in Hampton Roads, and now we count him a Virginian. With his business education, he brings an appreciation for intelligent business systems to the team. He’s the assistant soap-maker, and helps with heavy lifting and master-batching of oils for our handmade soaps, lotions, and salves.

Our Company Culture

We are respectful of the earth and her inhabitants, creating cruelty-free formulations and reducing our footprint wherever possible. Virginia Aromatics products are proudly PETA-certified cruelty-free. We do not support animal testing in any way, shape, or form.

PETA Bunny Cruelty Free

Being Green

You are among a select and special niche. Our lovely, eco-minded customers. You deserve a beautiful unboxing experience, but are just as happy for us to pitch our widgets into the box and send them off without fanfare. Who needs lots of sexy packaging that goes into the landfill? Our minimal packaging is made from recycled, reusable, or biodegradable materials. Since we’re all sharing the planet and none of us escape (not even to Mars), we do our part.

As part of our hand-made manufacturing process, we receive deliveries of ingredients, containers, and the like, that come to us with bountiful protective packaging. You’ll be pleased to know all that packaging material gets re-used, re-purposed, or recycled. Virtually nothing goes into the trash.

  • Packing peanuts and Styrofoam sheets: We sometimes get them as packing material for ingredient deliveries. We’d never order them. Gross. We re-use them or give them to our local indie shipping shop.
  • Bubble wrap: resist the urge to pop it. We know, it’s so much fun, but really, re-use that stuff when you send Aunt Sally her birthday gift. Using AIR for protective packaging keeps your shipping costs way down because it weighs least of all possible packing materials, and uses less fuel during shipping. We re-use whatever bubble wrap and other flexible packaging that comes our way, and when we have to buy it, we purchase only green recycled-content bubble wrap. It’s literally green.
  • Delivery boxes: we use the messed-up ones at home for lasagna gardening. It keeps the weeds out and the moisture in. The good ones go to that same local indie shipping shop, who then doesn’t have to buy any.

Read more about how you can help power sustainability on our blog.

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